Katie Jain is co-founder of Hatch, a world-renowned branding and graphic design firm. Named "a person to watch" by Graphic Design USA, Katie has worked with global brands including Apple, Coca-Cola, Harrah's, Hilton and more. Beyond design, Katie has a passion for wine — in 2008, she co-founded and launched a wine company, JAQK Cellars.
What's the best design advice you have ever received and from whom?
"God is in the details," from Mies van der Rohe originally, but for me, it came from just about every professor in design school.
What's the one style/design rule you never break?
When in doubt, stick with the classic typefaces.
The current trend.
Who are your design icons?
Josef Mueller Brockman, Paul Rand, Max Huber, Robin + Lucienne Day, and so many more . . .
What's your favorite place to search for design inspiration?
My boxes and binders full of old found ephemera and antique packaging pieces.
I skimp when buying. . .
Clothes (shoes excluded).
I splurge on. . .
Food and wine.
What's your next "must have" purchase?
New dining room chairs.
What's your most cherished item?
What's your favorite vacation spot?
The next place I'm going!
What's your favorite neighborhood restaurant?
I spend my weekends. . .
With my husband and my dog — usually outside near the beach or lake.
Katie Jain with the Chasen Suspension Light from Flos.