Born in Granerolo (Vb) in 1916. He studied design at the Istituto OMAR in Novara and in the early '30s, when still very young, he joined his father's business. Around the middle '30s he designed many Alessi objects among which "The Octagonal Tea and Coffee set", "Scalini", "The Cilindrico tea and coffee service" and "The Bombe tea and coffee service". Towards the end of the '40s he became the company's general manager. Today he is Alessi president.