Jordi Veciana (Barcelona 1960) studied industrial design at Elisava (Barcelona School of Design and Engineering). After his studies he moved to New York where he worked in the studio of Vignelli Associates and then later on at Polo Ralph Lauren where he was designing product, furniture and the interiors for Polo Ralph Lauren commercial spaces. After 11 years in New York he moved back to Barcelona to join the Inditex group as creative director for the brand Massimo Dutti and Bershka, designing the interiors of the commercial spaces and directing the communication and image for the advertising campaigns. In 2002, he teamed with architect Jordi Castel Tironi and formed the Castel Veciana Architecture Studio. Where they develop interior design, furniture and lighting for many world renowned clients including Metalarte, Louis Vuitton, Polo Ralph Lauren among others.