Not able to find a lamp that specifically met his needs, Ogus decided to design one himself. Well received, the design Went into production using the best materials and construction available. The result speaks for itself.
"I couldn't find a floor lamp to my taste so I designed my own."
Film school graduate and commercial director with Hoodoo Films, Ogus designed the original studio floor lamp for his Toronto loft. The reaction to the piece was so strong, he put the lamp into production.
Ogus wanted a lamp made unlike anything he had seen before. The materials and construction had to be the best. The result is a precision machined base of solid aircraft aluminum with an internal halogen bulb. As a final detail, each unit has its own serial number to verify its authenticity.
Awarded the "Gold Lion" at the 2007 Cannes Lions International Advertising festival.