"World's first designer energy saving light bulb".
Plumen. "Worlds first designer energy saving light bulb".
The name Plumen comes from plume the birds decorative feather, designed to attract attention to its prowess and beauty. The bulb works just like any low energy bulb but it has a lot more presence. It screws into any standard bulb fitting, gives off a warm white light and will work either shaded or even better, completely naked.