Rich Brilliant Willing
Rich Brilliant Willing designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Driven by technology, simplicity & creativity, the studio merges the industrial and the elegant, engineering warm, dimmable lighting solutions that are as beautiful as they are innovative. The results are intelligent and iconic, simple yet expressive. The inventory ranges from low-key staple pieces--minimalist wall-mounted sconces and ceiling fixtures--to arresting statement pieces that are as sculptural as they are functional. All RBW fixtures are UL listed, built in Brooklyn, and ready within 1 to 3 weeks. Custom pieces are available upon request.
Light is a powerful thing. When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee's day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things--our morning routines, or the moments we spend with friends. Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.
Rich Brilliant Willing was founded in 2007 by fellow RISD graduates Theo Richardson, Charles Brill and Alexander Williams. That same year RBW was named among the "Top 40" designers by I.D. magazine. Recent honors include the 2011 International Contemporary Furniture Fair 'Best New Designer' award and Forbes Magazine's "30 under 30" working in Art & Design. In 2013 RBW was nominated for a Smithsonian Cooper-Hewitt 'National Design Award'.