Since the late 1980's, Santa & Cole has lived for industrial design, an art consisting of focusing on everyday objects in order to seek a better use experience, thereby leading them to reflect upon material culture. Hence, Santa & Cole edit elements of domestic and urban furniture and lighting, plant elements (which are living matter) and books (which are likewise alive). A range that is only apparently disperse, converging upon a single concern: not to accumulate, but rather to select; not to enjoy quantity, but rather quality.