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Funny Farm: Exclusive Behind the Design with Isidro Ferrer

This week, coinciding with YLiving´s exclusive release of our Funny Farm characters online, we asked their creator, Isidro Ferre, 5 questions, to scrape the surface of his incredible mind: 

Interview with LZF designer Isidro Ferrer, creator of the Funny Farm

Isidro, a very talented designer and winner of Spain´s most prestigious design award (the National Design Award) is, in our opinion, a creative genius who just gets our creative juices flowing.  His ideas are contagious, growing on you with every passing moment. Funny Farm was no exception. Equipped with nothing more than his imagination, some wood and the forms of our lamps, Isidro, brought into being Funny Farm, a unique collection of characters which we could not resit. We find his mind enthralling. A place where perspective and imagination combine. So, get ready to meet Isidro Ferrer. 

Interview with LZF designer Isidro Ferrer, creator of the Funny Farm

Tristan: Hi Isidro, lets get into this. What do you enjoy most about your profession?
Isidro Ferrer: Everything. I think that the most interesting part of this profession is to be able to undertake the whole process in a creative and implicated manner. Especially the most agonizing part of this profession is the development and concretion process, but then the most enjoyable part is the execution. Once the concepts has been thought of, it is a downhill roll.

But from the beginning to the end, it is an addition of all the different parts of the process that makes this special magic that then is realized and comes forth in the finished product.

T: Where do you draw inspiration?
IF: For me inspiration always arrives as a surprise. You never have to look for it, you just have to pay attention, be aware and then it jumps out at you. I never look for inspiration on the internet, rather I keep my eyes open,and observe what is happening around me.

I find that if you live your day to day life in an intense manner, then it has enough resources to spark your imagination and at the most unexpected moments. An occurrence takes place, which once observed, detonates a thought into being, within the realm of ideas.

Interview with LZF designer Isidro Ferrer, creator of the Funny Farm

T: In your opinion, ‘What Should Good Design Do’?
IF: Emotion, fundamentally.There is a part that is execution, there is a part of conceiving the idea, but neither the execution nor the conception of the idea really have the substantial thing which moves me. Which is the emotion.

Interview with LZF designer Isidro Ferrer, creator of the Funny Farm

T: How has your work with LZF compared to other collaborations you have been involved in?
IF: I would say the complicity and the liberty. There is a common language between us, which although we work in different facets of design, allows us to reach common understandings, while not diminishing the personal sides of our work.

Interview with LZF designer Isidro Ferrer, creator of the Funny Farm

T: Who is a current artist or designer you are interested in?
IF: I like a lot of artist and designers, everyday someone new. Especially in very different territories and plains. From music to the theater, from poetry to philosophical thinkers to cinema. Last week I discovered the cinema of Roy Andersson, a Swedish film director, which I found incredible. I find his work to be highly emotional.

On the musical side there is French musician Paul Cox and English producer Mathew Herbert who I find really stimulating. And in literature the art critic John Berger is of great interest to me. All these individuals I find to be the definitive reference points of their fields for me. 

The Making of Funny Farm from Lzf Lamps on Vimeo.

LZF Lamps

LZF Lamps

From their humble beginnings of designing lamps in Valencia, Spain, Sandro Tothill + Marivi Calvo, the co-founders of Lzf Lamps, have evolved into an international success story — receiving numerous awards and outfitting homes and businesses in over 20 countries — thanks to their handcrafted lights and artistic creativity.

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