After six years of showcasing their designs at ICFF or together with other brands during NYCxDesign, Resident decided to do things a bit differently this year. They’ve struck out all on their own, occupying an industrial space in the Nolita neighborhood of Manhattan for the entire month of May.
It’s a pretty bold move for a brand coming all the way from New Zealand.
“They say that if you can make it here, you can make it anywhere,” says Scott Bridgens, Co-Founder and Managing Director of Resident. “So, in many ways that was our motivation. The USA is Resident’s biggest market and a place where we have many friends. So, we wanted to give something back.”
Additionally, while previous showings in New York were certainly rewarding, there were always compromises that had to be made. Others’ rules that needed to be followed. So, with their collection at a level that they feel warranted it, Bridgens and his partner, Simon James (who is also the current Creative Director) decided that they wanted to show their designs off on their own terms.
They located the Nolita space last December. It immediately spoke to them and worked with the presentation they wanted to make with its high, open beam ceilings, floor-to-ceiling windows and exposed brickwork in the back paired with white gallery style walls in the front. So, they grabbed it. With the space pinned down, planning began, and Resident’s “Travelling Without Bags” installation fell quickly into place.
“The name is quite literal, but also in some ways obscure,” says Bridgens. “Travelling Without Bags evokes obviously the idea that we are away from home, but also the idea of something more permanent (without bags). Our whole intention with this installation was to make it feel permanent.”
To do so, they used floor-to-ceiling curtains and area rugs to visually divide the open 3,000 square-foot space into six different “rooms.” The effect is one of a home or a permanent retail store, in which you naturally move from one space to another. In doing so, you experience the designs in a way that feels real.
The roomy space shows off both their designs new for 2018–the Circus and Bloom lighting collections, a new chair and a debut of a sofa collection–as well as existing favorites, like the Geometric lighting collection (which includes the Hex, Cross and Tri pendants). Best of all, it shows their furniture and lighting designs living together in harmony.
Bridgens and James are, quite rightly, proud of the experiential retail destination they’ve created. The installation is at once impressive and accessible, minimalist and warm.
“Travelling Without Bags is Resident’s finest hour to date,” says Bridgens. “And we look forward to contributing strongly towards a flourishing and increasingly important US design scene.”
If you happen to be in New York City for ICFF, Design Week–or for any other reason this May–stop by the Resident installation to experience their furniture and lighting designs. When you go in, be sure to mention this post to get a coupon toward 15% off the list price of Resident designs on YLighting.com or YLiving.com.
As the Content Marketing Manager for YDesign Group, Nissa has been writing about lighting, furniture and decor for many years. Considering that there's always something new out there, she'll likely write about them for many years more. She loves all things modern design, especially those designs that reinterpret classic forms in cool, imaginative ways. If she had her way, she'd spend all her money on such pieces (and wine).