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Why We Love LEDs: A Designer’s Perspective

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In 2009, Cerno was founded by three lifelong friends in Laguna Beach, California. Since the company’s inception, Cerno’s principals have embraced LED technology. Their line of modern light fixtures celebrates LEDs and showcases how the technology can enhance and even inspire a fixture’s form.

We recently reached out to Cerno’s founders to find out more about why they are so LED-centric:

(from l. to r.) Dan Wacholder, Nick Sheridan, Bret Englander

YLighting (YL): Why LEDs?

Cerno (C): LEDs are inherently thin, which really liberates the design process and facilitates creating forms that could not exist with more antiquated lamping sources. We also love that LEDs are a more environmentally responsible way to produce light.

Camur LED Linear Pendant Light by Nick Sheridan, from Cerno

YL: Is the LED technology you use proprietary?

C: There are many proprietary elements in our designs, and we will design everything down to the circuit board when we need to. However, we are purchasing the diodes.

Brevis LED Linear Pendant Light by Nick Sheridan, from Cerno

YL: How much do LEDs influence the design process? Are your designs created around LEDs, or do the forms come first?

C: We like to celebrate the technology and the versatility that designing with LEDs promotes. I think our Virga, which has a very thin profile, and some of our articulate bedside lighting showcases Cerno embracing the technology well. Without LEDs, these designs would not be possible.

YL: Would the modern shapes and material choices of Cerno lighting designs be possible if not for LED light sources?

It really depends on the fixture. Some of our fixtures are large and could house many different light sources. However, all of our bedside lighting and many of our thin profile linear pendants would not be possible without using LEDs. LEDs lend themselves well toward modern forms.

Vix 5 Light LED Linear Pendant by Nick Sheridan, from Cerno

YL: As an design team using primarily LEDs, what do you see as the future of the technology, and the design possibilities thereof?

C: Full disclosure, we do use other lamping sources, but the line is still predominantly LED. We have all heard a lot about the Internet of Things (IOT), which is already influencing architectural lighting. However, it has yet to really impact decorative lighting. However, connectivity will continue to become more common. We already see it with Alexa, Echo and Siri being used to control electronics at home.

The quality of light will continue to improve, and the lights will continue to become more intelligent. Lights will communicate with other lights. Proximity sensors will be built in, circadian rhythm color changing will become more common. And hopefully the efficiency will continue to improve. As it relates to design, more efficient LEDs that require less heat sinking will liberate the design process further, which is really exciting.

Vix 5 Light LED Linear Pendant Light by Nick Sheridan, from Cerno

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Cerno was founded in 2009 by Bret Englander, Daniel Wacholder and Nick Sheridan out of their love for designing and building things. Their passion for design and manufacturing is fueled by a shared belief in the infinite power of human creativity. Each finished product that Cerno produces is a celebration of the inventive minds and industrious hands that brought it to life. Their core values and aesthetic ideals are a product of their home town of Laguna Beach, which is known for its creative culture and natural environment.